Daring ads are popping out each different day. They mirror the altering occasions we stay in and likewise pay a tribute to the daring ladies of at the moment, who’re charting their very own programs in each side of their lives. These ladies, in flip, encourage different ladies to take brave steps and rise up for themselves. It began with the path-breaking advertisements for Anouk, Myntra’s fashionably ethnic model. The advertisements had been a few single mom making an attempt to guard her privateness after transferring to a brand new neighbourhood, a woman by herself in a bar making an attempt to disregard the attentions of a stranger, a lesbian couple on the brink of “meeting the parents”, and a pregnant worker breaking freed from prejudices at work. Myntra’s marketing campaign for Anouk was referred to as ‘Daring is Lovely’ whereas the person advertisements had names like, ‘The Whispers’, ‘The Go to’ and ‘The Wait’. The marketing campaign had a message for ladies of all ages. The advertisements additionally grabbed the eyeballs of the social media, undoubtedly an area to cater to at the moment. It began many conversations and adjusted many mindsets, for positive. The idea for the advertisements on homosexuality, single-parenting and the enjoyment of staying single had been created by by Ogilvy & Mather and produced by Hectic Content material. On the marketing campaign, Manish Aggarwal, Vice President, Advertising, Myntra Style Manufacturers, has this to say: “The brand is all about celebrating women, their beauty, their existence, their grace and their freedom. We wanted to give Anouk a sharp, defined identity, in a crowded category, by describing it as an ethnic wear that is bold, vibrant and stylish – even edgy – at times.” The advertisements are edgy, as a result of opinions and mindsets are now not about one thing being proper and one thing being unsuitable. There are not any extra cliches about ladies empowerment which anyway make little sense. Now, it is about actual freedom to make actual decisions in life regardless of societal strain. The advertisements persuade folks to come back out of hiding and stay their life as they deem match. Clearly, vogue manufacturers have come of age. They’re making an attempt to type a deep reference to their clients, and it is now not about merely providing them garments to put on however creating manufacturers that outline their inclinations and attitudes as properly. The advertisements had been aimed toward clever and unbiased ladies. Within the footsteps of the Anouk advertisements has come the Benetton business, with its #UnitedByHalf sequence of advertisements. The advertisements gave a witty twist to the “for better or for worse” vow taken at weddings, with ladies striving for equal pay in addition to true equality in all different elements of life as properly. Zivame’s #FitForAll advert was an ode to ladies of various sizes, thereby fully demolishing the present delusion of the size-zero form. Extra just lately, on the event of Valentine’s Day 2017, the main on-line vogue portal allowed {couples}, together with a homosexual couple, to expressing their love for one another. That was actually a daring and path-breaking transfer. Myntra’s message was clear: its garments are for the up to date fashionable, daring and delightful girl or man.